Brain Food

Your comfort zone is... comfortable. But the rush of trying something new, accomplishing the 'impossible', being scared silly and surviving? So much better. "...For Noobs" prologue.

Other than tasting great and giving Can't Beet Chocolate (and other things...) a bright pink hue, beets have a host of nutritional benefits - for athletes and everyone!

This microwave baked oatmeal is an upgrade to your regular bowl of oats with its rich flavor, extra protein boost, and no extra bowls to wash. Bonus: it's ready in five minutes!

After a successful Kickstarter and soft-launch to the Picky Club, our newest product is finally ready for the masses! So what exactly is Performance Oatmeal, and why's it so special?

Since we don’t have any pumpkin Picky Bars to offer you Fallmongers, we headed out to our local farmers market to see what autumnal flavors we might be able to whip into...

When it comes to Picky-fied treats, Rob Krar's wife Christina is masterful wizard that always has us drooling over her concoctions. From chocolate dipped bars with candied..

Chef, nutrition coach, and Lead of Picky Product Development Elyse Kopecky is here to pioneer a delicious new movement: Fat is good for you, and great for athletes...

Inspiration comes from weird places sometimes. Other times it’s as simple as sitting in your favorite coffee shop enjoying a latte on a cold winter day. Whenever first test batches of...

Now that we have Elyse Kopecky on board, we’re starting a new (semi) regular series where the trained chef, nutrition coach, and athlete will be sharing all sorts of brain food…

Alright nutrition nerds and generally curious people, we’re here to drop a little knowledge bomb on you. Our tagline “it’s freaking science, dude” isn’t just a funny little saying, it’s…